On: September 24, 2025
Pawsitive Start Jr. is more than a service, it’s an investment in your Camp’s future. The average age of a new Camper is over 2 years old, meaning we miss the period when dogs are most likely to visit frequently and spend more per visit. By attracting customers with young puppies (ages 4 months to 1 year), you can increase day care visits, capture a higher average daily spend, and build a foundation for lifelong customer relationships.
This program offers a structured, age-appropriate curriculum that provides puppies with essential skills and socialization while they also get comfortable in Day Camp. This specialized care sets Camp Bow Wow apart from competitors by demonstrating our commitment to a dog’s long-term well-being and supporting pet parents during a puppy’s challenging transition from puppyhood into adolescence.
Key Objectives of the Pawsitive Start Jr. Program:
Increase Day Camp Visits: The program’s activities and curriculum are designed to encourage more frequent visits, translating directly to higher day care revenue.
Improve Customer Longevity: By attracting puppies at a younger age, you can increase the overall length of time a customer stays with Camp Bow Wow, from puppyhood through their adult years.
Enhance Staff Knowledge: The program provides specialized training for staff, improving their skills and understanding of young Campers’ needs.
Strengthen the Brand: This specialized, high-quality service elevates the Camp Bow Wow brand and reinforces its values, enhancing customer trust and loyalty.
To learn more about the program’s specifics, daily schedules, and marketing materials, please refer to the Pawsitive Start Jr. Handbook and supporting resources on CampConnect.
Please reach out to Ami Schroeder, and Kaylyn Ward for questions or help needed! This is super important for our Camps as we work to grow dog counts.